Introduction In today’s fintech landscape, choosing between building or buying a payment solution can define a company’s competitive edge. For Allyiz client, a global player with the potential of launching a Payment as a Service (PaaS) product, this decision was critical to achieving growth in both profitability and Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). The question: continue developing their proprietary platform or switch to a third-party